During this experience we both about fell over laughing when we invented a new special services declaration within the bounds of our office, Marketing as second language or MSL.
While Dave has a great mind for marketing, the majority of the world does not. Ed Guadet, if you are out there, hands off!! He would get bored with your business model anyhow ;)/
Back on topic... when people can not understand marketing, it is painful to even try to explain certain concepts. And when you are sent whitepapers to create what should be a simple message, you can declare that these people need to be put into the MSL program. For the majority of the world that is MSL, I thought I would laugh with you and give you a few lessons on how less is more....
here are my tips... what are yours?
- the most difficult task is consolidating a page into one sentence that has necessary emotional and intellectual impact. It takes four months and potentially 60K worh to marketing spend to come up with:
build's excellence in student achievement (copyright, 2008)
- 800 x 600 is all the information a mind can handle anyhow, so keep the nav unless you are communicating with statisticians
- 11pt font or larger
- 508 enabled cause everyone deserves the right to learn and teach
- the mind pulls to the right of the screen unless something is in the middle to draw the eyes
- people want simplicity, that is why blogger survives when I have 5 profiles on different social networks.. this is my blog, the other ones s#$% cause they aren't this simple